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LEADERSHIP THAT DELIVERS RESULTS

-The Athlete Group (TAG) is dedicated to redefining roster management, financial strategy, and team operations in collegiate athletics.

-By leveraging NFL-caliber expertise, data-driven decision-making, and strategic planning, TAG partners with universities to maximize competitive success, optimize resource allocation, and drive long-term program sustainability in an evolving landscape. 

-TAG integrates seamlessly into a university’s operation, delivering expertise and structured methodologies while preserving each program’s culture, recruiting advantages, and team identity. 

Maximize competitive success

Optimize resource allocation

Drive              long-term sustainability

Jake Rosenberg

partner

In May 2024, Jake Rosenberg transitioned from Vice President of Football Administration for the Philadelphia Eagles to establish TAG, bringing high-level roster management, financial expertise, and industry connections to collegiate athletics. Recognizing the seismic shifts in NIL, player compensation, and team building, Rosenberg created TAG to help universities navigate these challenges with precision and foresight. 

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TAG delivers a measurable return on investment (ROI) by optimizing roster construction, financial efficiency, and program operations.

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Optimized Roster-Building & Resource Efficiency

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Maximizing Coaching & Staff Performance

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Boosting Donor & Booster Confidence

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Executive Search & Talent Acquisition

TAG utilizes its extensive network and leverages a data-driven hiring process to ensure the role is defined and the best candidates are identified, screened, interviewed, and hired. ​

Connect with TAG to elevate your organization.